Peak

Improving the safety of extreme sports through nutrition
Category
Industrial design
Service
Brand Identity + Industrial design + Protoyping + Rendering
year
2024
Peak

Challenge

PEAK is a groundbreaking project that aims to revolutionize safety in extreme sports by focusing on an often overlooked yet crucial element: nutrition. The project specifically targets BASE jumping, a high-risk sport where optimal performance and risk minimization are essential.

PEAK's unique three-pronged strategy leverages a comprehensive and personalized approach to nutrition. It comprises a tracking app, a connected bracelet, and customized nutritional sticks. The app allows for precise monitoring of diet and physical data, while the connected bracelet collects real-time physiological data. This information is then analyzed to provide tailored nutritional recommendations and customized nutritional sticks.

By optimizing nutrition, PEAK strives to enhance physical performance, reduce fatigue, and minimize the risks associated with BASE jumping. By addressing this often overlooked but critical factor, PEAK positions itself as a revolutionary project that will transform the practice of BASE jumping.

Results

By optimizing nutrition, PEAK strives to enhance physical performance, reduce fatigue, and minimize the risks associated with BASE jumping. By addressing this often overlooked but critical factor, PEAK positions itself as a revolutionary project that will transform the practice of BASE jumping.